![]() ![]() Subdirectories are the simplest and most affordable option that many international companies leverage for their web presences. Similar to country-specific subdomains, country-specific subdirectories have comparable complexity and cost of setting up and maintaining the website. Option 3: Country-Specific Subdirectories The only real downsides to country-specific subdomains are some users may confuse your chosen subdomains (example: users confusing es. as only Spanish-speaking and not pages for people from Spain) and additional costs in hosting fees that traditionally come with subdomain development. It allows for easy organization and setup, eliminating physical server location as a factor and offers strong geotargeting options. The country-specific subdomain site structure has many benefits. If your company doesn’t have the time or resources available to pursue the ccTLD option, setting up a country-specific subdomain is a swift and trusted option that follows the us. format. However, these tend to be extremely costly and require a lot more work on your infrastructure properly develop them. The major pros of ccTLDs are that they include clear and distinct geotargeting, the ease in which you can separate and maintain sites, and the fact that your physical server location doesn’t impact your rankings. uk (United Kingdom), but country codes like. Option 1: Country Code Top-Level Domains or ccTLDsĬountry code top-level domains (ccTLDs) are top-level internet domains reserved for specific countries or sovereign states denoted by an ISO 3166-1 country code that looks like The most common country codes are. ![]() Determining the best site structure between ccTLD, Subdomains or Subdirectories all boils down to what your digital goals are. Each one has its distinct advantages and disadvantages. While site structure depends wholly on who your audience is and how you’re trying to reach them, three major site structure options are suggested. To get the most out of your International SEO efforts, these best practices should stay at the top of your to-do list: Determine the Best Site Structure for Your International Website ![]() To help you avoid those roadblocks, we’ve accumulated our top International SEO best practices! International SEO Best Practices If done incorrectly, moving internationally can cause a few of your website’s initial designs to become unnecessary roadblocks. While you have taken steps to prepare your brand for moving internationally, have you looked into the appropriate infrastructure with appropriate server locations? Have you considered what languages your new target markets might prefer? Have you made sure your existing site’s structure can be expanded into new regions? Imagine you’re a US-based brand who is looking at expanding into other countries. Moving into the international space is entirely possible for a national brand, but it’s important to know what steps you should be taking. But worry not, International SEO is here to help! The Problem with International SEO This means that sometimes, if you’re not writing or directing content at specific markets, you may lose out on potential users who are looking for specific solutions in their language or country. With these layers of information, Google, Yahoo and even Baidu, decipher which content is most relevant. This additional layer of information are most commonly limited to a country or regional location, or preferred languages. At its roots, International SEO is the same aswith additional (and important) layers of information. Simply put, International SEO is the process of making your website appealing to multiple regional markets. That’s where international search engine optimization (SEO) comes in, and we’ve got the International SEO best practices to get you started off right. Whether you’re an established brand already located around the world, a regionally-based brand with locations in just a few countries, or a national brand looking to expand to your first international country, it’s incredibly important to make sure users can find your website. International SEO Best Practices and the Hreflang Tag ![]()
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